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The NAFEM Show
Credits
Creative Director, Copy: Kylie Wasserman
Associate Creative Director, Copy: Kyle Briggs
Motion Graphics Artist: Matt Nikkila
The NAFEM Show—one of North America’s largest and most longstanding tradeshows and the premier event for the foodservice industry—is a biennial experience that gathers commercial foodservice professionals from around the world to explore the industry’s leading equipment and supplies. To speak to our audience’s unique challenges we developed the “Find your WOW” creative campaign. This dynamic concept illustrated how "wow" moments are at the center of The NAFEM Show experience, and how even the smallest discoveries can have a big impact on business.
From environmental design to website development, I led a cohesive, multi-channel campaign spanning on-site experiential design, video production, email and direct mail, trade media advertising, social media, and targeted exhibitor and attendee communications.
Typically The NAFEM Show rebrands for every show cycle, however, the client felt the theme for 2025 was so spot-on, they're considering using this as the evergreen show branding. ...WOW!
Campaign wins:
• 15% increase in attendance from previous show
• 1.4MM video views
• 4.9MM ad impressions
• 98% increase in social followers
• 51% email open rate
