Momofuku

Across the Momofuku restaurant group, I worked on brand and guest experience design within an established visual system spanning multiple restaurant concepts including Noodle Bar, Majordōmo, Super Peach, Bar Kabawa, Momofuku Las Vegas, and Peach Palace.

The work involved partnering with marketing, operations, and hospitality teams to translate and extend those systems into practical, guest-facing materials across physical and digital contexts, from menus, packaging, and catering collateral to social campaigns, custom illustrations, promotional assets, and digital engagement tools. Throughout, the focus was on maintaining visual consistency while adapting each piece to its specific audience, environment, and objective.

Notably, the Patties & Pals event illustration generated the highest engagement of any post on Bar Kabawa's Instagram channel.