Momofuku

Across the Momofuku restaurant group, I worked on brand and guest experience design within established visual systems spanning multiple restaurant concepts. The work involved translating and extending those systems into practical, guest-facing materials across physical and digital contexts, ensuring visual consistency while adapting each piece to its specific use case and audience.
Restaurant print materials including menus, check presenters, customer surveys, feedback cards, and children's activity sheets
Delivery and catering touchpoints including packaging, instructional inserts, promotional postcards, and branded collateral
Custom illustrations and social graphics supporting campaigns, partnerships, events, and cultural programming
Digital guest engagement assets including virtual vouchers, QR code experiences, and promotional social content
Brand identity support across multiple restaurant concepts, ensuring consistent application of established visual guidelines
Responsive adaptations of digital menu systems across multiple formats and locations
Collaboration with marketing, operations, culinary, and hospitality teams to bring campaigns and guest-facing initiatives to life
Created the illustration for Bar Kabawa's Patties & Pals campaign, which generated the highest engagement on the brand's Instagram channel